TAG Heuer History
TAG Heuer is instantly recognisable as one of the world’s most popular brands. TAG was founded in 1860 when Edouard Heuer opened Uhrenmanufaktur Heuer AG in St-Imier, Switzerland. By 1882 Heuer had patented his first chronograph, and over the next 130 years TAG has been a consistent innovator and major player in the world of luxury Swiss watches. TAG has constantly reached out to new fans and customers by producing watches designed for every occasion.
TAG are proud to offer sports watches and chronographs alongside the most elegant of men’s and ladies dress watches. 2012 is a very special year for the brand; after the introduction of the special edition Jack Heuer 80th Birthday Carrera and the stunning new ladies Link range along with new female ambassador Cameron Diaz at Basel. TAG has produced many world firsts, and is perhaps as famous for its star associations with the likes of Steve McQueen and more recently Formula 1 world champions Jenson Button and Lewis Hamilton.
