The story behind the IWC Portofino Collection
The Portofino collection is instantly recognisable by its simple timeless design. The range was launched in 1984 in part as a response to the quartz dominated market of the 1970s and 80s. IWC saw a demand for classical watches and aimed to fill this gap by creating the Portofino. Portofino is an idyllic fishing village in the Ligurian coast that became a draw for the rich and famous due to its beautiful scenery and easy going Mediterranean lifestyle. During the day they would relax, and in the night time meet up for drinks on a rise above the bay. The Portofino collection is designed to represent moments such as these.